THE PROBLEM

  • Great presentations, limited interaction: Information is presented in a one-directional format with minimal engagement opportunities.

  • Information-Action Fallacy: Participants feel informed and inspired but fail to act post-conference.

  • Forgetting Curve: Attendees receive fantastic updates and insights but forget 90% of what they learn within a week.

POST-CONFERENCE POSITIVE BEHAVIOUR ACTIVATION

THE IMPLICATION

  • Poor Return on Investment: Significant investment in conferences with minimal long-term sustainable impact.

  • Strategies Fail: Without changes in people’s behaviour, strategies, goals and objectives are missed.

  • Wasted Opportunity: Conferences represent a rare and unique opportunity to initiate and activate change – this opportunity is missed.

THE SOLUTION

  • Innovative Platform: Activate positive behaviour change through an innovative and engaging gamification platform.

  • Team-based engagement: A 2 – 4 week tournament designed to capture and hold attention and nudge daily changes to everyday actions.

  • Measurable Outcomes: Track and measure behaviour change to ensure that the investment in the conference delivers lasting results.